Magnum: Release the beast

Magnum, an ice cream brand, launched a campaign in Spain to advertise the release and raise awareness of its new premium range, Magnum Double.

Campaign details

Brand: MagnumLead agency: MindshareRegion: EMEA

Objectives

The purpose of this campaign was the launch of the premium range of Magnum Ice Creams, Magnum Double. The objective was to increase penetration and build a premium range. To do so, we should achieve the maximum awareness and our target engagement.

Target audience

Magnum's main target are women aged 18-35 years old, who are urban mid/high class.

They are pleasure seekers and demanding: She wants pleasure, quality and a superior proposition. She is looking for an extra benefit because she wants something different and special, with...

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