LYKE: All Fashion One App

LYKE, a fashion and beauty market place app, tapped into Indonesia's growing e-commerce economy, by using a mobile targeted-ads campaign.

Campaign details

Brand: LYKELead agency: InMobiRegion: APAC

Objectives

Indonesia is the 4th largest smartphone market in the world, behind China, India, and the US. Today there are 18 million online buyers in the nation. The island group nation is set to account for 52% of all e-commerce transactions in South East Asia by 2025. The government of Indonesia intends to establish e-commerce as the backbone of Indonesia's digital economy.

LYKE, the fashion and beauty marketplace app, understood the potential that the nation has to offer. Aiming to become the preferred one-stop shop for the fashion...

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