Lux: Device ID

LUX, a personal care brand, developed a new way to enrich its first-party data and get to know its consumers in the UAE like never before.

Campaign details

Brand: Lux / Unilever Agency: Magna Region: EMEA

Strategy

Objective

The main objective is to drive visibility at point of sales through store visits. However with demand for privacy and new regulations in place, first party data has become

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