L'Oréal Paris: Chính Nữ campaign

L'Oréal Paris Vietnam, a beauty brand, launched a campaign in Vietnam to change perceptions of women and increase awareness and relevancy.

Campaign details

Brand: L'Oréal ParisLead Agency: TBWA\ Group VietnamRegion: APAC

Strategy

Objective

L'Oréal Paris Vietnam made 50-year-old-platform "Women of Worth" relevant to Vietnamese consumers by changing the way Vietnamese called "women"- "Phụ Nu" with new definition "Chính Nữ"- main female - through unique, diverse & inspirational stories to empower millions of Vietnamese women to take lead in their life.

Nowadays, the role of women in society is becoming more meaningful and crucial. They show their huge contribution through success stories, boldly step into the areas that only for men before, and even get paid higher...

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