L'Oréal Paris: Chính Nữ campaign

L'Oréal Paris Vietnam, a beauty brand, launched a campaign in Vietnam to change perceptions of women and increase awareness and relevancy.

Campaign details

Brand: L'Oréal Paris Lead Agency: TBWA\ Group Vietnam Region: APAC

Strategy

Objective

L'Oréal Paris Vietnam made 50-year-old-platform "Women of Worth" relevant to Vietnamese consumers by changing the way Vietnamese called "women"- "Phụ Nu" with new definition "Chính Nữ"- main female - through unique, diverse & inspirational storie