Brand: Little hearts
Lead Agency: Essence
To Create awareness of Little Hearts Biscuit brand from Britannia in the Top 20 Cities India in an Innovative interactive ad format.
The Target audience for this campaign was to reach younger generation audience & millennials 12-20 Yrs in the Top 20 cities in India.
An interactive rich media mini game was created with the little hearts biscuit itself, using the Fruit Ninja game concept. Users had to break hearts in the form of biscuits which flew by within the stipulated time and see how good they are in breaking hearts.
First of the kind for the client, with such an extensive user interactive creative. The communication to reach strongly amongst the TG and build brand preference accordingly.