Lipton: The unique position of tea in Turkey

Lipton, a tea brand, launched a digital campaign in Turkey using Shazam to combine this platform with its TV ad and encourage consumers to try its tea.

Campaign details

Brand: LiptonLead agency: Wanda DigitalRegion: EMEA

Objectives

We initiated a very authentic campaign showing the unique position of tea in Turkish lifestyle. In the TV commercial, people drinking Lipton tea were seen enjoying wonderful landscapes from Turkey's different cities. However, we could only show 5 out of 81 cities. Our challenge was to expand the TV commercial on the digital platform and to bring the two platforms – that people spend most of their time on – together and find a solution to make the campaign more interactive. In addition, we wanted to...

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