Campaign details
Brand: Lipton / UnileverLead agency: AdColonyRegion: MENA
Objectives
Lipton, the world's No.1 tea brand with its imaginative, positive and spirited philosophy, announced the 2017 Ramadan initiative with a campaign called #BeTheColour. The objective of this campaign is to educate and inspire people and bring colour to the lives of the visually impaired.
Target audience
The target was to reach a mass audience across the Gulf.
Creative strategy
Lipton focused on a mobile video experience, combined with an interactive end card to give people a glimpse of what its campaign was about. The emotional...