Lipton #BeTheColour

Lipton, a tea brand, launched a campaign in MENA to educate and inspire people and bring colour to the lives of the visually impaired.

Campaign details

Brand: Lipton / UnileverLead agency: AdColonyRegion: MENA

Objectives

Lipton, the world's No.1 tea brand with its imaginative, positive and spirited philosophy, announced the 2017 Ramadan initiative with a campaign called #BeTheColour. The objective of this campaign is to educate and inspire people and bring colour to the lives of the visually impaired.

Target audience

The target was to reach a mass audience across the Gulf.

Creative strategy

Lipton focused on a mobile video experience, combined with an interactive end card to give people a glimpse of what its campaign was about. The emotional...

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