Lipton: Stay At Home

Lipton, a tea brand, launched its Stay at Home YouTube campaign in Egypt to drive messaging around the impact of social distancing in society and highlighted the health benefits of green tea.

Campaign details

Brand: Lipton Agency: Magna Global Region: EMEA

Strategy

Objective

We live in the most technologically connected age in the history of civilization, but rates of loneliness have doubled since the 1980s. Loneliness is creeping into our daily lives – it is hidden, it is unexpected, and it will have a real impact on ou

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