Lincoln Navigator 360 VR

Luxury vehicle brand Lincoln crafted a 360 virtual reality experience in the US to allow potential buyers to test a vehicle in various climates and road conditions.

Campaign details

Brand: LincolnLead Agency: Hudson RougeRegion: NA

Strategy

Objective

The objective for 360 VR content was two-fold: 1) test a new tech-forward way to let people step inside the 2018 Lincoln Navigator; and 2) give clients an experience they...