Lifebuoy Shampoo: Bringing families together this Eid

Lifebuoy Shampoo, a shampoo brand by Unilever, increased its market share in Indonesia by launching mobile ads that invited mothers to build their own family tree greeting cards to celebrate Eid, a Muslim festival.

Campaign details

Brand: Lifebuoy ShampooLead Agency: InMobi | MindshareRegion: Indonesia

Strategy

Objective

Eid is one of the most significant times of the year for observant Indonesians. As many families and friends come together to celebrate this auspicious event, one couldn't help notice that something was amiss. Due to a variety of reasons including the lack of monetary resources, distance and time, not everyone could reunite with their families and friends. This effect was especially pronounced in rural parts of Indonesia. Lifebuoy Shampoo, a trusted partner of families across Indonesia wanted to help bring families and...

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