Lifebuoy: How Vietnam contained COVID-19

Lifebuoy, a soap brand, launched a campaign in Vietnam to help fight the spread of COVID-19.

Campaign details

Brand: Unilever / LifebuoyLead Agency: Mindshare VietnamRegion: APAC

Strategy

Objective

Together we can do so much more: Vietnam's efforts to control the spread of Covid-19 has been appreciated worldwide. It is commendable furthermore, that it managed to restrict the spread with very few lockdowns. Vietnam's success strategy to control the spread was to implement strict social distancing measures. However, essential services and many industries were still open. This meant that many people were still going out of their homes and taking a risk to ensure rest of population did not suffer. Ensuring the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands