Lifebuoy: COVID-19 hyper alert system

Lifebuoy, a soap brand, launched a campaign in Vietnam to make the Ministry of Health's (MOH) 5K Regulation more memorable.

Campaign details

Brand: Lifebuoy Lead Agency: Mindshare Vietnam Region: APAC

Strategy

Objective

Covid Wave 4 has been lurking across cities in Vietnam since the end of March 2021, marking the longest and most severe outbreak ever since its first hit in beginning of 2020. For the first time, Vietnam, the country ranked second place worldwide in