Lifebuoy: Arming Indonesians against COVID with the power of real-time data

Lifebuoy, the Unilever brand specialising in the health sector, raised awareness among the mass Indonesian households on the importance of washing hands.

Campaign details

Brand: Unilever / LifebuoyLead Agency: MindshareRegion: APAC



Unilever's Lifebuoy brand was launched in 1894 by the Lever brothers to aid the battle against Cholera and is one of the oldest brands in history. With a history of more than 126 years, Lifebuoy has always been a market leader in the health sector through promoting cleanliness and hygiene. The goal of Lifebuoy is to make hygiene and health solutions easily accessible to everyone so they can live healthy and active lives.

Lifebuoy recognized that it had a critical role to play as...

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