Campaign details
Brand: LGLead Agency: InMobiRegion: APAC
Strategy
Objective
LG is a South Korean multinational electronics company that aims to enhance the lives of consumers with great values, benefits, promise and personality.
LG launched its AI-ThinQ powered smart TV range with the aim of bringing artificial intelligence to TVs in India, targeting affluent users with a knack for adoption of advanced technology. LG aimed to drive brand awareness among its target audience about the AI ThinQ TVs, with a pinch of innovation. The focus was on driving active brand engagement and enabling customers to experience...