L'Enfant Bleu: Undercover avatar

L'Enfant Bleu, a child safeguarding association, launched a campaign in France to reach out to children who may have been victims of abuse during the COVID-19 pandemic.

Campaign details

Brand: L'Enfant Bleu Lead Agency: Havas Sports & Entertainment Region: EMEA

Strategy

Objective

During the first wave of COVID-19, French authorities noticed a decrease in domestic violence directed to children in France, but that was not a positive KPI… it only meant that abuse that could normally be detected by teachers and other adults, was