L'Enfant Bleu: Undercover avatar

L'Enfant Bleu, a child safeguarding association, launched a campaign in France to reach out to children who may have been victims of abuse during the COVID-19 pandemic.

Campaign details

Brand: L'Enfant BleuLead Agency: Havas Sports & EntertainmentRegion: EMEA

Strategy

Objective

During the first wave of COVID-19, French authorities noticed a decrease in domestic violence directed to children in France, but that was not a positive KPI… it only meant that abuse that could normally be detected by teachers and other adults, was no longer visible and we decided to help.

Target Audience

Our target audience was French children victims of domestic violence who unable to attend school due to confinement, could be in danger. Our second target was the media so they could bring awareness to this problem, and finally, our last target were French authorities.

Creative...

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