Campaign details

Brand: LegalWise
Lead Agency: Yonder Media
Region: EMEA

Objective

16 Days of Activism Against Gender-Based Violence is an international campaign to challenge violence against women and children. The campaign runs every year from 25 November, the International Day for the Elimination of Violence against Women, to 10 December, International Human Rights Day.

LegalWise supports this international campaign yearly on a national level, to drive awareness of the millions of South African women and children who fall victim to violence. As part of the campaign objective LegalWise provides information about and contact details for relevant support groups that can help victims in need.

With social media users constantly on the move and with very short attention spans, it is always a challenge to gain and retain their attention