League of Legends: This is your legend

League of Legends, an online video game, launched a campaign to increase the number of players in Turkey and its total monthly playtime.

Campaign details

Brand: League of LegendsLead agency: Riot GamesRegion: EMEA

Objectives

To increase the number of players in Turkey as it is one of the largest markets of the game and to increase total monthly playtime. Analytically: Expanding the active player base, recruiting who has stopped playing and gaining new potential players. Emotionally: Enhancing an emotional connection between the game and the player.

Target audience

Millennial gamers aged from 12 to 24 in Turkey.

Creative strategy

We placed personalized game data, which is the most precious asset for LoL players, at the heart of our...

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