Las Vegas Convention and Visitors Authority: Vegas Alter Your Reality

Las Vegas Convention and Visitors Authority, a government agency, commissioned creative works of art which they turned into VR experiences to drive tourism in Las Vegas.

Campaign details

Brand: Las Vegas Convention and Visitors AuthorityLead Agency: R&R Partners

Strategy

Objective

Las Vegas' brand platform is Adult Freedom; freedom from the constraints of everyday life and to be, see, do, eat, wear, find something different. Adult Freedom is achieved in Las Vegas in multiple ways and means something unique to everyone who visits the destination.

Advertising messaging for the destination is two-fold. In addition to Adult Freedom, product education is imperative to drive Las Vegas visitation. Consumers want and need to see, hear, and read about what the destination has to offer. We are...

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