Las Vegas Convention and Visitors Authority: The Christmas Tales of Las Vegas

The Las Vegas Convention and Visitors Authority, the state government agency for destination marketing for Southern Nevada, raised awareness of Las Vegas as a holiday destination through a promotional reward in Munich.

Campaign details

Brand: Las Vegas Convention and Visitors AuthorityAgency: LVCVARegion: EMEA

Objectives

Our core strategic objective with this promotion was twofold: To run an activation designed to raise awareness of Las Vegas as an aspirational holiday destination and, furthermore, to raise awareness of Condor Airlines as a key travel partner, informing consumers about their new direct route from Munich to Las Vegas, operating throughout the year.

Our KPIs were linked to social media performance - principally the number of views but also the levels of positive engagement and resulting conversations about Las Vegas - as...

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