Campaign details
Brand: Las Vegas Convention and Visitors AuthorityAgency: LVCVARegion: EMEA
Objectives
Our core strategic objective with this promotion was twofold: To run an activation designed to raise awareness of Las Vegas as an aspirational holiday destination and, furthermore, to raise awareness of Condor Airlines as a key travel partner, informing consumers about their new direct route from Munich to Las Vegas, operating throughout the year.
Our KPIs were linked to social media performance - principally the number of views but also the levels of positive engagement and resulting conversations about Las Vegas - as...