Campaign details
Brand: Lane BryantLead Agency: Vibes
Strategy
Objective
Lane Bryant's overall objective was to build out their relationship with customers via several touch points, including mobile in order to drive in-store visits and brand loyalty. A main focus was on how to make the shopping experience better for the women that frequent Lane Bryant stores and website. The retailer had a mobile database, but they were sending blanketed broadcasts, not sending messages specific to the individual shopper, or doing anything particularly engaging. Once they migrated over to Vibes in early 2017, Lane Bryant realized they...