Lane Bryant and Vibes

Lane Bryant, a retail women's clothing store, was able to increase revenue by using multiple channels and touchpoints to drive in-store conversion and purchase, as well as making shoppers more loyal to the brand overall.

Campaign details

Brand: Lane BryantLead Agency: Vibes

Strategy

Objective

Lane Bryant's overall objective was to build out their relationship with customers via several touch points, including mobile in order to drive in-store visits and brand loyalty. A main focus was on how to make the shopping experience better for the women that frequent Lane Bryant stores and website. The retailer had a mobile database, but they were sending blanketed broadcasts, not sending messages specific to the individual shopper, or doing anything particularly engaging. Once they migrated over to Vibes in early 2017, Lane Bryant realized they...

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