Kozy Shack and inMarket: Extreme Pudding Shortage

This case study details how Kozy Shack, the pudding brand, teamed up with inMarket to create an in-store activation that drove brand awareness, product discovery and sales in the US.

Campaign details

Brand: Kozy ShackLead agency: MNIRegion: NA

Objective

For most consumer packaged goods brands, communicating at the point-of-purchase can be the X-factor that pushes a consumer to buy. Shoppers are inclined to make compulsory decisions in the aisles, and the brands that jump off the shelf via mobile can win big. This is exacerbated for the pudding category - where yogurt often wins the battle at the shelf.

At Kozy Shack, the pudding brand was looking for something innovative and exciting to help drive sales inside the store. The team at Kozy Shack knew...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands