Kopi Negeri: Filosofi Kopi Negeri

Wall's, the ice cream brand, launched a new ice cream in Indonesia.

Campaign details

Brand: Walls Heartbrand: Kopi Negeri Lead Agency: Mindshare Region: APAC

Strategy

Objective

Launching new variants, for short period of time, is a regular strategy to build excitement in the ice cream category. However, last year was far from being a regular one. All odds were stacked against this impulsive , non-essential , out of home, in