Knorr: SABI, the Chef Bot

Food and beverage brand Knorr reached out to a new consumer segment (the millennials) in Columbia by creating a chef bot, the first of its kind in Latin America.

Campaign details

Brand: Unilever / KnorrAgency: InitiativeRegion: LATAM

Objectives

To Enhance Brand Health metrics for Knorr, earning new consumers such millennials, using the technology as platform of inspiration. Reach this target was difficult and it meant a change in the communication strategy and the usage of technology as bridge to establish a connection with the audience.

Target audience

The opportunity of Knorr was based on give up the traditional way focusing the communication to a new segment (the millennials) segment that represents the 30% of the Colombian population. Digital listening allowed us to discover that...

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