Knorr the Recipe Doctor helped Vietnamese moms with personalized food recipes

Knorr, a food and beverage brand, launched a campaign in Vietnam to increase its market share to 45%.

Campaign details

Brand: UNILEVER Vietnam/KNORR Lead agency: Mindshare Vietnam Region: APAC

Objectives

The biggest struggle for any Vietnamese woman while cooking is to decide 'what to cook' so that the entire family likes it and enjoys the food. They ofte

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands