Klondike: The Revival of the Klondike Jingle

Klondike, an American ice cream brand, launched dynamic audio assets that served tailored jingles, to increase awareness of its jingle among its target audience in the US.

Campaign details

Brand: KlondikeLead Agency: MindshareRegion: North America

Objective

Klondike is a classic American ice cream brand that is particularly known for their very catchy "What would you do for a Klondike bar?" jingle, launched in 1982 as part of their nationwide advertising campaign. Given their history, consumers have a high awareness of the brand, however there is currently a disconnect in the relevance and consideration of the brand. This is driving the need to re-frame the perception of ice cream and how it pertains to snacking and giving them a compelling reason to choose...

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