KitKat: KitKat4Takjil Ramadan

KitKat, a confectionary brand, leveraged Instagram and YouTube to drive awareness and interested in KitKat during Ramadan in Indonesia.

Campaign details

Brand: KitKat Agency: Wunderman Thompson

Strategy

Objective

Ramadan is a big occasion for snacks and confectionery in Indonesia. The category saw a +20% growth during Ramadan 2019, but KitKat saw a decline! For example, Beng Beng, KitKat'

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