Campaign details
Brand: KitKat Agency: AdColony Region: EMEA
Strategy
Objective
KitKat and "Break" have been inseparable for the past 62 years.
For the last few years, the chocolate category has witnessed a decline. In order to grow business and bring back excitement to the category, KitKat's focus shifted from equity and communicating its iconic 2-Finger & 4-Finger chocolate, to focusin
