KitKat: Core

KitKat, a confectionery brand, launched a gamified, multilingual campaign in the Middle East to reclaim its association with taking a break.

Campaign details

Brand: KitKat Agency: AdColony Region: EMEA

Strategy

Objective

KitKat and "Break" have been inseparable for the past 62 years.

For the last few years, the chocolate category has witnessed a decline. In order to grow business and bring back excitement to the category, KitKat's focus shifted from equity and communicating its iconic 2-Finger & 4-Finger chocolate, to focusin