Campaign details
Brand: Kingfisher RadlerLead Agency: Mindshare IndiaRegion: APAC
Strategy
Objective
Think beer, think Kingfisher! The King of Good Times needs no introduction, being one of the biggest beer brands in the country.
For a country that loves its pint of beer, recent trends showed a huge spike in non-alcoholic beverage consumption fueled by rising health awareness. Consumers were now looking for refreshing thirst quenchers that had more natural ingredients. Riding on this, Kingfisher wanted to now bring the spirit of good times to this new set of thirsty folks. Afterall, why should only beer...