Kia Motors America: Kia Niro VR

Kia, a car brand, launched the Kia Niro VR Project on mobile in the US to help consumers understand the benefits of a hybrid-electric car.

Campaign details

Brand: Kia CarsLead agency: AnsibleRegion: North America

Objectives

Purchasing a car is the second largest investment decision you'll make in your life.

Consumers now spend months researching every minute detail of every car on their shortlist. But ultimately unless you can sit in it, and feel that physical connection, it's hard to decide which one to buy. Flat images in magazines and on websites just don't give you the perspective you need.

Which makes it a really big problem if the car you're launching isn't widely available on the showroom floor.

We had...

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