KFC: Mobile search

KFC, the fast-food chain, successfully increased brand awareness through an SEO-focused campaign that tailored the brand's advertising messaging across its 900 stores in South Africa.

Campaign details

Brand: KFCLead agency: MindshareRegion: EMEA

Strategy

Objective

Our Strategic objective for KFC on Search was to run an Always On Campaign where the goal is to have a constant SOV of over 70% for our brand terms and a search position average of 1. We also had the objective of driving traffic to the website through high CTR and converting those clicks into sales on the E-commerce platform.

KFC is the biggest QSR brand in South Africa and is continuously being challenged by competitors on search. The challenge The KFC brand faced was...

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