KFC: Micro soccer – unlocking the power of connected brands

KFC, a fast-food restaurant chain, launched a mobile-only campaign in South Africa during the 2022 Football World Cup.

Campaign details

Brand: KFCAgency: YonderRegion: EMEA



With all the clutter during this period and seeing that KFC was not one of the main sponsors, it was important for KFC to find ways to break through the clutter, make impact and drive deeper engagement with consumers. We wanted consumers to connect with KFC and be inspired by the brand by using experimental technologies and new communication and media strategies in innovative ways.

Our key media metrics were to make significant impact by having more users stop to watch our videos, with higher View Through...

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