KFC: Convince the colonel – m-commerce launch

By combining two different media channels – an AR filter on Facebook and Instagram, and WhatsApp – KFC’s “Convince the Colonel” campaign successfully jumpstarted the incipient South African mCommerce market, resulting in very high levels of enagement and voucher redemption.

Campaign Details

Brand: KFC/YumLead Agency: Yonder MediaRegion: EMEA

Strategy

Objective

In August 2021, KFC entered the chat… with the launch of the YONDER-designed-and-built KFC WhatsApp ordering platform. The strategy looked to achieve two objectives: the first was to create hype and awareness around what was a pioneering South African-first, as KFC was the first major player in the "m-commerce space" for just about any retail type, and the second was to use a creative PR stunt to drive consumers to the bot, and familiarise them with ordering in chat-space. In partnership with Run Jump Fly,...

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