KFC Africa: CRM rewards solution

KFC, the fast-food chain, launched a competition that successfully increased sales in Botswana and Lesotho, by asking consumers to message their promotional codes via Whatsapp for a chance to win prizes.

Campaign details

Brand: KFCLead agency: Yonder MediaRegion: EMEA

Strategy

Objective

In 2018, Yonder Media had successfully conceptualised, developed and implemented KFC South Africa's mobile-based rewards and gamification platform nationwide, with USSD at the heart of the solution, with massive success. The platform had enabled an unprecedented level of data-gathering and consumer information insight on a scale never before possible.

KFC in neighbouring countries - Lesotho and Botswana - wanted to run a similar program, but were frustrated by the complexities of running USSD systems in those countries, and the cost to consumers to interact via...

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