Campaign details
Brand: KFCLead agency: Yonder MediaRegion: EMEA
Strategy
Objective
In 2018, Yonder Media had successfully conceptualised, developed and implemented KFC South Africa's mobile-based rewards and gamification platform nationwide, with USSD at the heart of the solution, with massive success. The platform had enabled an unprecedented level of data-gathering and consumer information insight on a scale never before possible.
KFC in neighbouring countries - Lesotho and Botswana - wanted to run a similar program, but were frustrated by the complexities of running USSD systems in those countries, and the cost to consumers to interact via...