Kenneth Cole: High heels! pride collection

Kenneth Cole, a clothing designer, launched its pride-themed clothing collection via the mobile game High Heels!.

Campaign details

Brand: Kenneth ColeLead Agency: ZyngaRegion: North America

Strategy

Objective

The strategic objective of the High Heels! Play With Pride Collection was to debut the Kenneth Cole PRIDE 2021 collection in the hit hyper-casual game High Heels!. This collaboration marked the first time that Kenneth Cole's iconic street-smart style will be featured in a mobile game. For the first two weeks of June, gamers were able to play with pride as they outfit their character and strut the virtual runway in products from the Kenneth Cole PRIDE 2021 collection, including the brand's iconic KAM...

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