JioSaavn x Adda52: Always-on association

Adda52, the online poker platform, positioned itself as a prime gaming destination for a variety of card games in India.

Campaign details

Brand: Adda52Lead Agency: JioSaavnRegion: APAC

Strategy

Objective

In March 2020, COVID-19 was announced as a global pandemic by WHO.

Due to the pandemic, countries across the globe imposed social distancing guidelines in place to restrict human contact and thus curb the spread of the virus. As a result, malls were forced to remain shut, streets empty, and people locked up at home. Working and Learning from home became the new means to adapt to the changing times.

With outdoor entertainment and social gathering on hold, consumers were looking for newer ways to find...

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