Jio: Flipkart Ads

Reliance Jio, a telecom operator, successfully penetrated the Indian market, courtesy of its exciting offers and roll-out plans.

Campaign Details

Brand: JioLead Agency: Flipkart Internet Pvt LtdRegion: APAC

Strategy

Objective:

Reliance Jio, India's newest as well as one of the largest telecom operators has taken the industry by storm by successfully penetrating the Indian market, courtesy its exciting offers and roll out plans. While the growth was on track, Jio was missing out on a significant chunk of its potential customers – the online smartphone users and online shoppers

CHALLENGE:

Hence, the task at hand was to increase the user base among the online smartphone users, a majority of who remained with...

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