Jeep: GeoBehavior for FIAT

Carmaker Fiat used a mobile media strategy to achieve higher Jeep sales.

Campaign details

Brand: JeepAgency: Hands MobileRegion: LATAM

Objectives

The strategy was to bring new leads, impact potential buyers from SUV that were visiting competitor dealers and also understand what happens after the user interacts with the media, allowing us to; measure the leads by real visiting to the Jeep dealers and also understanding the quality of the leads by measuring the time users spend on it.

Target audience

Considering that it was a very tactical and specific campaign, the target audience was built based on geofencing and app behavior, considering users that stayed for 5...

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