Brand: Jawwy Mobile by stcAgency: UM MENATRegion: EMEA
Jawwy Mobile introduced a new generation of mobile plans to Saudi Arabia, allowing customers to build customised packages based on the data and minutes they need. The brand is a digital-first and future-facing disruptor in the mobile sector.
But despite its innovative product offering, Jawwy Mobile found itself struggling to carve out a clear space among rival mobile providers.
The mobile market is intensely competitive in Saudi Arabia. Many different telecoms businesses are hunting for market share, promoting comprehensive plans, generous discounts, and...