Campaign details
Brand: Range RoverLead agency: MindshareRegion: North America
Objectives
For the launch of the Range Rover Velar vehicle this year, Land Rover sought to drive pre-orders of the new vehicle as the primary KPI of the media campaign. With pre-orders for the Velar requiring a $1000 down payment, this objective was complicated due to the fact that there wasn't vehicle available for consumers to experience for themselves. This phase of the campaign is particularly crucial in order to build enough excitement to inspire consumers to pre-order the vehicle. In addition to not having access...