It's Never Too Late, Always the Perfect Gift with 1-800-Flowers

Floral and gifting brand 1-800-Flowers launched an e-gifting service in the US that aimed to eliminate all the friction and pain points associated with sending a gift.

Campaign details

Brand: 1-800-Flowers.comLead Agency: 1-800-Flowers.comRegion: NA

Strategy

Objective

As a leading floral and gifting brand for over 40 years, 1-800-Flowers.com (the "Company") continues to innovate within the industry, to enhance the way customers express their thoughtfulness through the brand.

Right before their peak holidays, 1-800-Flowers.com launched an e-gifting experience, powered by SmartGift, that eliminates all the friction and pain points associated with sending a gift. 1-800-Flowers.comoffers customers the ability to e-gift any product they wish to send. Through e-gift, customers can instantaneously and seamlessly send recipients a digital...

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