Campaign details

Brand: iStock
Agency: Mirum Agency
Region: LATAM

Objectives

To create awareness of the communication to reach more than 70% of the target audience, controlling frequency cap of canvas ads.

Target audience

Brazilian, males and females, age 20+, who work in a creative agency and have interests in small business, advertising, marketing, digital marketing, online advertising, photography, digital media, content marketing and design.

Creative strategy

More important than the quality of the photos at image banks is to have access to an extensive and complete collection, something only a company of the Getty Images group can offer. To demonstrate that, we put together some creativity experts: children. The result? A surreal story illustrated only by iStock's photos. Facebook Canvas and YouTube were our main mediums used to reach our target.