İşbank: Maximum Gaming Card

Isbank, a banking brand, connected with millennial and Gen Z consumers in Turkey by focusing on esports and creating a sub-brand called Maximum Gaming.

Campaign details

Brand: İşbank Agency: Muse İstanbul Region: EMEA

Strategy

Objective

One of the fastest-growing digital trends in the last few years has been the emergence of the hugely competitive e-sports ecosystem, with players competing in professional

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