INDOMILK: 100 Days Leap frogging from Awareness to Advocacy

Indomilk, a milk brand, increased sales by targeting mothers in Indonesia to highlight stories of success and associate that with the brand.

Campaign details

Brand: INDOMILKLead Agency: Mindshare IndonesiaRegion: Indonesia

Strategy

Objective

Indomilk is a challenger brand in Milk Category, in the last 50 years it has helped generation after generation, help mums nurture children grow into active, healthy, and cheerful through ideal nutrition intake.

Our Challenge was to build 100 days advocacy platform for Indomilk to voice support from Indonesian Moms and Kids across five generations, to build a strong advocacy about the brand.

Target Audience

Every mum in each generation has a dream for the next generation to move forward and do better than their...

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