Campaign details
Brand: INDOMILKLead Agency: Mindshare IndonesiaRegion: Indonesia
Strategy
Objective
Indomilk is a challenger brand in Milk Category, in the last 50 years it has helped generation after generation, help mums nurture children grow into active, healthy, and cheerful through ideal nutrition intake.
Our Challenge was to build 100 days advocacy platform for Indomilk to voice support from Indonesian Moms and Kids across five generations, to build a strong advocacy about the brand.
Target Audience
Every mum in each generation has a dream for the next generation to move forward and do better than their...