Indomie: #Idontmudik

Indomie, an instant noodle brand, launched its #IDontMudik campaign during the Indonesian festival Lebaran to address the fact that many Indonesians were unable to partake in the tradition of 'mudik' (returning to one's hometown) due to COVID-19.

Campaign details

Brand: Indomie Agency: Berakar Komunikasi

Strategy

Objective

As one of the biggest brands in Indonesia, there is a duty that Indomie must fulfill year in year out which is to communicate a specific yet relevant social truth. Approaching t

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