Indiabulls pioneers easy access to personal loans for millions in India with ‘Dhani’

Indiabulls, a financial services group, promoted its personal loan app across India by creating targeted mobile ads that showed users how much easier this process is.

Campaign details

Brand: Indiabulls, DhaniLead Agency: InMobiRegion: APAC

Strategy

Objective

Indiabulls, a diversified financial services group, wanted to find a way to maximize loan disbursals in India. Even though the personal loan market in India rose by Rs 13.44 lakh crore from 2010 to 2018, the existing loan disbursal process was highly time-consuming and involved a lot of paperwork. In addition, mobile was now the primary screen and 99% of consumers used mobile to search for personal loans. Indiabulls was focused on finding a simpler and effective solution to this cumbersome process. Indiabulls took up...

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