Campaign details
Brand: IndiabullsLead Agency: MadisonRegion: APAC
Strategy
Objective
Indiabulls, one of the most trusted brands in the financial market, was setting foot into the personal loan business. The key initiative that followed was the launch of Dhani, an app with a promising proposition that guaranteed loan disbursals under 3 mins. The objective was to drive Aadhaar-verified enquiries at an effective cost per application, thereby, maximizing loan disbursals.
Target Audience
The Indian personal loan market was cluttered & fragmented. Our core target audience comprised of people in the age group of 24 and above, smartphone...