IKEA's Way of E-com

IKEA, the furniture retailer, increased sales on mobile by hosting mobile-only promotions to its consumers in different cities across Turkey.

Campaign details

Brand: IKEAAgency: WavemakerRegion: EMEA

Strategy

Objective

Our strategic objective was to increase sales in mobile site. Our main challenge was consumer's habit to review our products via mobile but intent to buy them from desktop. We were able to catch customers in mobile but can't convert them to sales in mobile site event though we know their product choices, how close they are to buy or seasonality effect on the choices. We collected these data from analytics. Our client shared the data of popular products in stores in different locations with us. These...

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