Campaign details

Brand: IKEA
Agency: Wavemaker
Region: EMEA

Strategy

Objective

Our strategic objective was to increase sales in mobile site. Our main challenge was consumer's habit to review our products via mobile but intent to buy them from desktop. We were able to catch customers in mobile but can't convert them to sales in mobile site event though we know their product choices, how close they are to buy or seasonality effect on the choices. We collected these data from analytics. Our client shared the data of popular products in stores in different locations with us. These locations were in different regions of Turkey. We also tracked our audience with always on search campaigns with complicated and detailed segmentation. We knew which products were more demanded in which region of Turkey, also knew which products were more demanded in online shopping and specifically from mobile. We segmented these products by region and customers' choices to buy from and created our strategic tactic.

Target Audience