IKEA time based location targeting

IKEA, a multinational group, that designs and sells ready-to-assemble furniture, reminded Indonesians how accessible its store is by launching a mobile campaign to show them the time estimation of their journey to the store.

Campaign details

Brand: IKEALead agency: Mindshare IndonesiaRegion: APAC

Objectives

IKEA has been in business in Indonesia for over 4 years and able to establish themselves as one of the well-known mass retail home furnishing stores. However, the only IKEA store here is located outside of the city of Jakarta. Alam Sutera area to be exact - the suburb area in the Banten province, which is south-west of the capital, Jakarta.

Even though the area has direct access with the toll road, with the regular traffic congestion, the IKEA location is perceived to be too far...

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