Campaign details
Brand: Ichi OchaLead Agency: Mindshare Indonesia & Pokkt IndonesiaRegion: Indonesia
Strategy
Objective
The Fifa World Cup is .., Oh Yes! You can already hear the cheer from the crowd stadiums, don't you? Soccer is the most popular game and FIFA enjoys the highest popularity amongst gaming tournaments. In Indonesia, youth treat soccer like religion and is played by everyone- from children to middle-aged men.
Target Audience
For a country that treats soccer with such enthusiasm, Wouldn't the Food and Beverage Industry also experience a spike? Ready-To-Drink Tea is as fiercely contested as a...