Campaign details
Brand: Huawei TurkeyLead agency: Maxus TurkeyRegion: EMEA
Objectives
One of the communication objectives of the Huawei P10 campaign, the most advanced product of 2017, was to raise recognition of the product by creating awareness. At the same time, it also wanted to bring product features to the foreground and create interactivity by giving people experiences. Because if people have the chance to experience it, they can clearly understand and love the product. The most important factor is giving people a chance to experience the features of the Huawei P10 by introducing the new...